A boutique management experience  Personal - partnerships - profitability

Sharon HALES, CHA

President, ABB Hotel Management Group Inc

Sharon is currently the President of her own hospitality consulting  company as well as ABB Hotel Management Group Inc. Both companies have  been in operation since early 2011 and were developed to assist hotel  owners with the ever-changing and challenging, daily operations of their  properties.  Since the inception of SMH Hospitality, Sharon has had  several contracts.  She held the role of Operations Manager at The  Walper Hotel; a historic, boutique hotel in downtown Kitchener from May  2012 until the hotel sold in August 2013.  She was also contracted by  the Waterloo Region Tourism Marketing Partnership to handle marketing  efforts while the organization was in transition.  She has assisted  several properties with operations, sales and marketing on a pro rata  basis including the Best Western Plus Kitchener, Best Western Plus Cairn  Croft Hotel, Best Western Plus Liverpool and the Best Western North  Bay.  Sharon is an active shareholder at the award winning Best Western  Plus Orangeville Inn & Suites.  
ABB Hotel Management Group  Inc. has been involved with the design and management of the Best  Western Plus Strathroy Gateway Hotel & Conference Centre and the  Best Western Premier Aurora Hotel & Suites since May 2011.  Both  hotels are in the construction phase and are scheduled to open in the  Fall 2014.  The newest contract for the company is the Knights Inn  Niagara Falls. The hotel is currently in receivership and is in full  operation under our management.  
Sharon has over 28 years of  hospitality experience.  Most recently, she was an integral part of a  Best Western success story in Ontario.  As shareholder and General  Manager of the multi award winning Best Western Plus St. Jacobs Country  Inn, she assisted her team in a record 12 perfect QA scores in a row,  dominated the market with high occupancy and ADR (market capture  effectiveness of 130% for both occupancy and revpar on a monthly basis)  and appeared in a national advertising campaign for several years.  
Sharon  has extensive knowledge of the Kitchener-Waterloo hotel market and has  sat on several tourism boards.  She has been a volunteer for K-W  Oktoberfest for 12 years and is a member, Director and Past President of  SKAL Hamilton. Sharon currently sits as the Chair of the Best Westerns  of Ontario and Quebec Co-op and has done so since 2010.  Prior to this  appointment she held the positions of Secretary, Vice Chair, Marketing  Chair and Sales Committee Liaison since 2000.  She was also a Director  and Ambassador for the Best Western Global Marketing Group from  2005-2012.  This co-op develops sales and marketing initiatives for Best  Western properties who want to attract International travellers  (individual, group, series).  
Sharon has a passion for the  hospitality industry is willing to take on any challenge. Her experience  at overall hotel operations (other hotel experience plus leadership in  tourism organizations), sales and marketing, hotel systems, revenue  management, quality control, cost control, etc. is second to none.  She  excels at superior customer care and always achieving high customer  satisfaction ratings which results in higher revenues and occupancies.

image149